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The e-messaging pulse #52

e-messaging pulse

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they can just be a little fun.

This edition includes:

How To Sell Without Selling – Copyblogger
If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then check out this article over at Copyblogger. It talks about building trust by solving your reader’s problems and provides a really good example. 

Is Content the Next Email Marketing King? – GetElastic
Similar to the above, this article from GetElastic talks about the power of story-selling in email and how to turn a product’s value propositions into an engaging, persuasive or educational story.

LinkedIn is 10 years old today: Here’s the story of how it changed the way we work – The Next Web
Did you hear? LinkedIn turned 10 this week. Check out the story behind the business-related social network and how it has grown to become a successful public company with more than 225 million members and nearly $325 million in quarterly revenue. 

Spam Turns 35; Time to Say ‘Thank You’ – The Magill Report
Here’s another birthday in the mix… Spam reportedly turned 35 last week. Now why is that worth celebrating? Well as Ken Magill points out in this article, email users, email marketers and others in the email industry owe a lot to the changes that spam has forced upon us. Read on for more. 

Have you read anything from the realm of e-messaging that you’d like to share? Let me know using the comments section below.

MattPosted by:
Matthew Johnson
EDM Specialist


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