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The e-messaging pulse #51

e-messaging pulse

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they can just be a little fun.

This edition includes:

Why Email Punches 100x Above Social Media – Bluewire Media
With the rise of social media platforms like Facebook, Twitter and LinkedIn, let’s not forget what is arguably the original form of social media — email. As Adam from Bluewire Media points out in this article, email marketing is still very effective today and punches well above its weight.

Email Subject Lines…Say What? – ClickZ
Subject lines have been an email marketing topic of conversation for more than a decade, yet we still don’t seem to have it figured out. Check out this article for some helpful tips on how to write a good email subject line.

Why & How to Test Subject Lines on Your Next Email Campaign – Business 2 Community
If you took a poll of B2B marketers, my guess would be that only a small percentage test email subject lines with any regularity. But NOT testing subject lines is dangerous for one simple reason – you’ll never know what impact your chosen subject line had on the campaign. Read on for a few key tips for how to implement an effective subject line test. 

Have you read anything from the realm of e-messaging that you’d like to share? Let me know using the comments section below.

MattPosted by:
Matthew Johnson
EDM Specialist

 

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