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The e-messaging pulse #50

e-messaging pulse

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they can just be a little fun.

This edition includes:

15 Types of Email Marketing Tests You Should Be Doing – ClickZ
We all know that testing different elements of our email marketing is important – but how many of us actually do it? In this article from Jeanne Jennings, she tackles the issue of email testing head on and provides her own insights on the top 15 things that email marketers should test. How many items on her list are you testing?

What Subject Lines and Fishing Have in Common – MarketingProfs
When I saw the headline of this article I just had to check it out. Just like a good email subject line, it captured my attention and piqued my curiosity. Inside you’ll find some good tips about writing effective email subject lines – which in a weird kind of way is sort of like fishing.

Email Marketing: The Cold Hard Truth About Frequency – Crazy Egg
Email marketing frequency has been a heated topic for years now. Some people believe one thing, others another. As you’ll see in this article, there is no right or wrong answer but there are some key things you need to know when deciding the right email frequency for you. 

Infographic: Top Email Design Best Practices – Email Design Review
This infographic from the EmailMonks has plenty of great recommendations and ideas on best practices for designing email – worth printing out and keeping on hand.

Have you read anything from the realm of e-messaging that you’d like to share? Let me know using the comments section below.

MattPosted by:
Matthew Johnson
EDM Specialist


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