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    The e-messaging pulse #35

    e-messaging pulseGoogle’s new feature for email marketers, the rise of mobile marketing, privacy plans that will change direct marketing and 5 ways to improve email marketing with social media.

    Google Test Shows Paid-Search Ads, Email Marketing Integration – MediaPost
    Email marketers may soon have an opportunity to tie campaigns into paid-search ads through a new ad format being tested by Google.

    Mobile Will Be King by Year’s End: Return Path – The Magill Report
    Email readership on mobile devices is growing so fast that at least by the end of 2012 it will be the predominant platform for email consumption, according to Return Path.

    Privacy plans set to change direct marketing – B&T
    Direct marketers who breach data laws could face penalties of $220,000 under privacy proposals being discussed by the government.

    5 Proven Ways to Improve Email Marketing With Social Media – ClickZ
    Email marketing managers are looking for ways to increase their reach and enhance their engagement. If done correctly, social media offers an antidote to fix waning engagement. Here are five specific things you should be doing with social media to improve your email marketing.

    Have you read anything from the realm of e-messaging that you’d like to share?

    MattPosted by:
    Matthew Johnson
    EDM Specialist

    Posted on in Industry News