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    Email Marketing List

    How to support the customer journey with email marketing

    All purchases, whether it’s a product or a service, begin with a job to be done. After the purchaser identifies this job to be done, they embark on a journey to complete it. Some customer journeys are short and simple, …

    Posted in Automation, Email Marketing, Tips and Tricks Tagged ,

    Take Your Email List to the Next Level

    In the world of email marketing, your list is one of your best assets. But managing it effectively feels like one big game. And it’s addictive. We’re segmenting, optimising, and personalising each email campaign to achieve a higher score. And …

    Posted in Deliverability, List Growth, List Management Tagged , , , , ,

    5 Reasons People Unsubscribe and How to Prevent It

    The inbox is a coveted space. One quick glance at the 7990 unread emails lingering in my inbox and I realize there’s a bigger problem. Does my inbox work? Yes perfectly. It’s more of a user error. Having an overfilled …

    Posted in List Growth, List Management, Strategy and Planning Tagged , , , ,
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