Relax – don’t let automation scare you
Many people are afraid of automation as they feel like it takes email marketing out of their direct control or that is too complicated to set up.
Nothing could be farther from the truth, by planning and setting up automation correctly you can save a lot of time and ensure that your communications are controlled perfectly.
You can set up automation steps designed to keep you informed of what is happening. For example you may elect to receive a notice each time a event attendee RSVP’s or someone subscribes to your eNewsletter.
Learning to plan and setup automated campaigns is an investment in your own learning that will serve you time and time again by reducing the amount of time you spend on repetitive administration tasks. So you can sit back and relax! (Or get something else done.)
This Whitepaper provides a step-by-step guide on how to effectively plan your automated campaigns.