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    Program Announced for the Email Marketing Summit Australia

    EMSA-Program-2012Today I’m pleased to announce the speakers who will be sharing their expertise at the sixth annual Email Marketing Summit Australia.

    This year the EMSA program has had a shake up with some great new topics added to the program. EMSA will also feature a brilliant range of local email marketing experts and include an international speaker for the first time!

    This year’s program includes:

    • Keynote Address: Global technology trends and their impact on your customer, marketing strategies, campaigns and results from 2012-2015 (International Speaker!)
    • Panel discussion: Leveraging your email marketing campaigns in a busy cross channel mix
    • Refreshing your email marketing through advanced strategies
    • Using intelligent design to breed confidence and results
    • Lead nurturing: Using email marketing to convert a prospect into a sale
    • Key initiatives to engage your audience through content marketing
    • Enhancing your email database through social media efforts
    • Mobile marketing trends: Optimising email for mobile channels
    • THE PITCH: From brief to strategy. Two of the top marketing agencies in Brisbane will be pitching for your votes!

    As a first time attendee at EMSA (and this year’s chairman for the day) I am excited by the program and in particular the stellar speaker line up. Whether you’re an email marketing pro or new to the medium I believe there is something for you to learn by attending.

    To find out more about the 2012 Email Marketing Summit Australia you can visit www.emsaustralia.com.au.

    I hope to see you there.

    Paul-Polaroid Posted by:
    Paul Trappett
    General Manager
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