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New autoresponder series templates have been released

We’ve released some newly designed autoresponder templates and they’re pretty snazzy!

Each autoresponder typically includes a series of three emails but you can customise them however you like.

Check out a summary of a typical autoresponder series below.

Email 1 – Thanks for subscribing opt-in confirmation email

A double opt-in process is where a contact who subscribes is asked to confirm their subscription to your list by clicking a link in an email which is sent to them.

Double opt-in lists have much higher engagement levels so we suggest setting up your subscriber list as a double opt-in list.

If you need help setting up your double opt-in process check out this article from one of our support gurus Brynnin.

Here is an example of one of the new templates.

Thank you confirmation email

Email 2 – Welcome email

Once confirmed you should welcome your new subscriber!

The humble welcome email is really effective. According to Marketing Sherpa the average open rate for a welcome email is a whopping 50%. Also subscribers that receive a welcome note show 33% more long term brand engagement. Those are some pretty persuasive numbers.

You really can help extend the life of your list by making a warm friendly first impression. In my opinion a welcome email autoresponder is a must for any subscriber list.

Check out these three ways to make a great first impression with your welcome email.

Here is an example of one of the new templates.

Welcome email

Email 3 – Unsubscribe confirmation email

There may come a time when people want out. Try not to take it personally, ultimately it is ensuring you have a highly engaged list and only send emails to people who are interested.

This email is a great way of introducing other ways people can stay in touch with you, like through your social channels.

I love it when brands add a bit of humour into these emails. Why not let them leave with a smile on their face. It might just make them reconsider or at the least keep you in their mind if a need arises again.

Check out these 4 examples of clever unsubscribe emails.

Here is an example of one of the new templates.

Unsubscribe email

These new autoresponder templates combined with our recently upgraded autoresponder feature make it even easier for you to save time by automating messages to your subscribers!

We will be releasing more templates over the course of 2015. Please let us know in the comments below if there are some email templates you would like to see us add to the library.

Posted by:
Belinda Walsh
Marketing Manager
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