New and Improved Australian Email Marketing Metrics Report
As a business owner or marketer it’s essential to understand how your various campaigns are performing. You need to know what’s working well and what can be improved.
One of the biggest strengths of email marketing is its reporting capabilities and metrics.
Being able to see exactly who opens emails, when they do it and which links they click on is powerful stuff. Because it means you can see what works best for your customers and improve future emails.
But without having a benchmark it can be hard to figure out how your campaign tracks against industry standards.
And that’s where the Australian Email Marketing Metrics Report comes in.
Each month millions of emails are sent through Vision6, which means we’ve got a lot of data at our fingertips! So we’ve recently upgraded our Metrics Report to be updated monthly with all of the latest stats.
Compare your email marketing results with others in your industry
You can easily use the Email Marketing Metrics Report as a benchmarking tool. Open rates, click through rates and bounce rates are all broken down into industry averages so you can pinpoint exactly where your campaign sits on the spectrum.
Keep on top of the latest trends in email marketing
Reports such as email client and platform used to open the email provide further insight into the Australian email marketing landscape. Additionally we regularly update the commentary around the data to highlight any up and coming trends.
What are you waiting for? Find out how you compare!