Email Marketing, New Features and Updates, Response and Conversion

Improve your email campaigns with our new Google Analytics integration

We’ve integrated Vision6 with Google Analytics which means you now have even more data at your fingertips to better measure the success of your email campaigns and grow your business.

Find out how many subscribers click through to your website, the number of pages they visit, and what visitors become paying customers.

First things first, here’s the basics to get you started…

To start tracking your emails using Google Analytics set up link tracking within the Vision6 system using our Google Analytics integration.

Don’t already have a Google Analytics account? Sign up for free, it only takes a few seconds.

View and monitor your email campaign performance in Google Analytics

Once you have link tracking set-up, you can start to see how your individual email campaigns perform.

In the navigation pane on the left hand side click on: Acquisition > Campaigns > All Campaigns.

From here you can see metrics, such as total visits (sessions), unique visitors (new users), and how many pages (pages/session) those users visited, that arrived at your website from your email campaigns.

In addition to that, if you set up ‘goals’ in Google Analytics, you can measure when visitors complete a specific action (conversion) to become a customer. This could be anything, such as subscribing to your newsletter, signing up to an event, or making a purchase.

Google Analytics Campaigns

See how far your emails are reaching

In the left hand navigation panel in Google Analytics click: Audience > Geo > Location, to see a map of where your users are located (to city level).

This report is great for a number of reasons; from informing product distribution, to determining the right time of day to schedule emails. Knowing where your visitors are located can help reach more people at the right time.

Google Analytics Location

To specifically see visitors clicking through from your email campaigns you will first need to create a filter, by adding a segment:

  1. Click ‘Add Segment’
  2. A ‘New Segment’ button will appear underneath – click the button.
  3. Click ‘Traffic Sources’ from the menu on the left.
  4. In the ‘Medium’ field, select ‘exactly matches’ from the ‘contains’ drop down menu and type in ‘email’
  5. Hit ‘Save’

Now you will be able to see the reach of your email campaigns compared to other channels.

Google Analytics New Segment

By taking some time to set up simple, basic campaign tracking in Google Analytics, you can quickly and easily monitor the success of your campaigns and use these new insights to improve your future campaigns.

We’ll post more tips on advanced reporting soon, such as setting up campaign codes and goals to track conversions.

In the meantime, if you are already using Google Analytics to track your email campaigns, I’d love to know how you have improved your email campaigns? Please share in the comments section below.

Lauren Duffy Digital Marketer Posted by:

Lauren Duffy
Digital Marketer

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