Email Content, Email Marketing, Resources and Research, Strategy and Planning

How to turn your content calendar into a money making machine

Instantly make more money by knowing how to work your calendar with email marketing.

As marketers, we face big challenges. Sometimes it’s working on the fun, creative stuff that feeds our souls. And other times it’s working on herculean tasks like bringing home the bacon. Strategically, marketing efforts are aimed at driving revenue and growth, but that’s no easy task.

With all the noise in the inbox, you need something pretty awesome to say or you’ll end up in the trash! With swipe happy index fingers, you’ve got to grab your readers in just a few seconds. And then you’ve got to deliver on your promise to change their lives. No pressure.

Finding a great reason to stay in touch can be tough. Whether you’re selling products, services or dreams, here are three tested tips to keep talking all year long and turn those conversations into cash. We’ve also created this handy 2017 cheat sheet with the hottest dates to remember and some ideas to make them memorable.

1. Learn how to spot the money.

You probably already know about the usual suspects. You know the ones. Valentine’s Day, Mother’s Day and Christmas. If you’re already running these promotions in your business, congratulations. If it works, don’t fix it. Hallmark did it first, but there’s no reason you can’t do it better.

But let’s think bigger. The calendar has plenty of reasons to connect with your customers. Get creative with fun dates like April Fool’s, St Patrick’s and Halloween. You can create special offers, contests or even publish tips for having fun on this special day.

2. Consider a worthy cause.

No matter what line of work you’re in, try aligning yourself with a meaningful charity or social change movement like Movember. To help you decide on your perfect match, start by asking yourself who your ideal customers are. Are they males 25-55 or are they die-hard Earth lovers? If it’s the latter try bringing out your best spandex for the National Ride to Work Day.

When companies do the right thing, people can’t help but pay attention. Both employees and customers love getting involved in something meaningful. And you can have some fun with it. There’s heaps of creativity lurking inside social change. Plus giving back is easier than you think. Baking cupcakes to save a basket of adorable puppies? Bring it on!

3. Start planning well in advance.

Don’t worry. You don’t have to run a promotion for every single calendar event. But when you find one that fits, don’t leave it until the last minute. As the Girl Scouts wisely shared, “Be prepared.” After deciding which dates make the most sense, build a workback schedule with themes, content, special offers and campaign schedules.

One email isn’t going to cut it. Getting the most out of any promotion requires a targeted and well-crafted email series. Start by creating stunning emails that readers can’t ignore. Plan for mobile design first to catch readers on the go. And then test, test and test again. Fine tuning your email will make your promotion a cracking success and send revenue through the roof.

Looking for the perfect dose of inspiration? The Vision6 team has you covered with an impressive collection of creative email templates to suit every occasion. Our awesome templates are mobile-friendly and fully customizable. Pick your free template now and start planning your promotional calendar.

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