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How to test your email and fix issues before you send

Designing emails can be hard!

You can spend hours on your design only to find out after hitting the Send button that your email doesn’t look how it was meant to.

There’s space where there shouldn’t be and some of the fonts have changed unexpectedly.

Your masterpiece has been ruined. More importantly, you can come off as unprofessional and your emails might not convert as well as they could have.

It’s an all too familiar story, but why does it happen?

Well unfortunately, designing emails is not a perfect science. People use a range of different email clients such as Outlook, Gmail and iPhone Mail to read their email and unfortunately they’re not standardised. So the way your email looks in Outlook for example, might be different to how it looks in Gmail.

As frustrating as this is, there is a way to minimise the pain.

In a word – test.

Now you might be thinking that ‘test’ is a dirty four letter word. It’s time consuming and adds an extra step to the process of sending your email to customers.

But it doesn’t have to be that way.

Using the Email Testing feature in Vision6, you can preview how your email looks in the most common email clients before you send it for real. And it happens in a matter of minutes with only the click of a few buttons.

Here’s how it works.

  1. Create your email like you would normally
  2. Click on your saved message and then select Action > New Email Test
  3. Choose the type of Email Test to conduct (Limited, Recommended, or All Email Clients) and select Next to start your test
  4. Within a couple of minutes you’ll see screenshots of your email as it’s rendered by all the different email clients

Email Testing

By using the Email Testing feature, you’re able to save a lot of time and identify potential rendering issues before sending your email to customers.

The basic (Limited) Email Test is free and I actually recommend using it as the last step before sending all of your email campaigns. It might take an extra few minutes, but knowing your email will render how it should makes it well worth the effort.

Matthew JohnsonPosted by:
Matthew Johnson
EDM Specialist

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