Email Marketing Summit Australia Virtual Event
EMSA Virtual Event
6th November Save Your Seat
As marketers, we spend most of our time focussing on our external emails. We spend hours crafting the most beautiful and engaging emails for our subscribers and prepare for that dreaded send anxiety. But when it comes to internal communications we hit send like we’re ordering tacos on Ubereats – just submit already!
Your internal audience is just as important as your external so the same rules apply for your strategy, execution and reporting. For a lot of Vision6 customers, particularly those in Government, internal emails can be a team’s primary job.
So here are some tips to getting it right every time!
When you consider that on average we consume 100,000 words of information each day, it’s easy to appreciate why your co-workers might not be as excited to read your mail as you are to send it. Here are some tips to keep your emails easy to read.
This is crucial if your objective is visibility over who has your information. If linking off the email isn’t an option for you, consider including introductions at the top of your email with links to the full content at the bottom of the email.
Just like keeping your copy easily digestible, your design contributes to whether your email will be read.
You know whether your staff are field workers or work from a desk, but do you know how they read their emails?
Whether they’re reading on a desktop or phone, make sure your internal emails are responsive so it will display optimally because 42% of readers will delete your email if it doesn’t show well on a mobile device.
Make your job as quick and easy as possible by creating templates for emails that you can use time and time again. That way you know can be certain your emails are mobile optimized without having to constantly test and edit.
Chief Marketing Officer @ Vision6
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