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Gmail has a new inbox – but what does it mean for you?

Google has announced an overhaul of the Gmail inbox. The new inbox will group emails into categories which are displayed under different tabs.

What does this mean for you as an email marketer? Maybe nothing, time will tell. But it could also potentially impact your open rates.

The new inbox is rolling out gradually and users will have the option to switch back to the current classic view.

Check out this video for a quick rundown of the changes:

What does this mean for you?

Basically this means your email might not end up in the traditional ‘inbox’ but rather be filed under a tab titled ‘promotions’. As a result of this, you could potentially see a drop in your email open rates.

What can you do about it?

Ultimately the best way to work around the new Gmail inbox is to send engaging and valuable emails that your customers want to receive.

Here are our top three tips to help you create emails customers can’t wait to open.

1. Personalise your emails to add value and engage with your customers on a deeper level

2. Use conditional content to boost email relevance

3. Craft subject lines that inspire your readers to open your emails

After all, you want your email to be happily accepted into your customers primary inbox, rather than being swept off to the ‘promotions’ tab.

Find out how many of your customers use Gmail

If you are looking for some added insights about how many of your customers use Gmail the first port of call is your reports. The Mail Client tab will show the number of customers using each email client.

Mail clients

What impact do you think the new Gmail inbox will have for you? Share your thoughts in the comments section below.

Kelly polaroidPosted by:
Kelly Newbery
Marketing Specialist
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