Free Guide: Mobile Friendly Email Design
I did a call out around the office and asked everyone to bring the devices they use to read emails into the boardroom.
This is what I got…
It’s a pretty varied bunch of devices* and it doesn’t even include our desktops.
Hopefully you can see where I am going with this (spoiler: it’s important to optimise for mobile devices), but just in case you need more convincing…
What we know
- Nearly 50% of emails are opened on mobile devices
- People are often doing two things at once while reading emails on mobiles
- You only get one shot to impress your reader on a mobile device (people rarely mark emails to come back to later on their desktop)
What can you do about it?
Download our new guide! Mobile Friendly Email Design. It’s got everything you need from understanding mobile user behaviour, optimising emails for mobiles, responsive templates and advanced options. Plus there’s a bunch of inspiring examples in there.
Also if you’re interested in how mobiles are changing the game for email marketers (or need a little more convincing about why they matter) I recommend you check it out.
I’d love to know, what’s your key tip for creating mobile friendly emails? Let me know in the comment section below.
*C’mon guys, kindles are not made for emails!