With Father’s Day just around the corner my inbox has been inundated with emails reminding me to buy something for Dad.
The good news is it’s not too late for you to email your customers and leverage off Father’s Day.
Sending emails that are relevant to holidays or seasonal events is a great way to keep in touch with your customers, it’s also a good opportunity to promote sales or special deals.
So I wanted to share with you the five most effective tactics I’ve seen businesses use in the lead up to Father’s Day.
1. Sweeten the deal with an offer
Father’s Day provides a good opportunity to give your customers a little extra incentive to buy from you. Here’s an example from Peter Alexander that offers 20% off plus a free gift… Very tempting!
2. Time isn’t on your customer’s side – create urgency
With only a few days to go there is an air of urgency when it comes to Father’s Day gift buying! This actually provides an excellent opportunity for you to move your customers to act. In this example Jeanswest highlight the importance or ordering now to receive gifts before Father’s Day.
3. Use humour to get your customers over the line
I couldn’t help but chuckle when I received this email with the subject line ‘Father’s Day. Next Week. Nuts, Not Ties!’ from Harvest Box.
4. Create a sense of nostalgia
Take your readers back to when they were children and their Dad was a superhero in their eyes. This is a really nice example from James Street, that tugs on the heart strings (just a little).
5. Run a competition to engage with your customers
This is a great example because it not only engages existing Zarraffas Z Card holders but encourages non-members to sign up for the loyalty card.
Bonus point – think outside the box and send an SMS
I think SMS is one of the most underutilised marketing platforms out there! Considering it has almost a 100% open rate, it’s a great tactic to embrace. Here’s an example from Dunham’s Sports that entices customers with a competition and coupon for Dad.
So that’s a wrap up of the best 5 techniques I’ve seen businesses use to engage customers in the lead up to Father’s Day.