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Essential Marketing Tools for Nonprofits

Thousands of Aussie Nonprofits are tasked with saving the world, but a severe lack of resources, time and budgets can create damaging roadblocks. We want to clear the way for you to do what you do best; grow your donor base, increase your fundraising and share your message to the world.

We’ve compiled a list of resources that will help you quickly and easily market your nonprofit and reach your fundraising goals. From tools that create designs Picasso would be proud of, to Google Ad grants and more, we’ll run through everything you need to know to get started.

Email and SMS Marketing Tools

Vision6 is the fast and simple way for Nonprofits to increase awareness and spread your message to the right people. Our direct integrations with Google Ads and Facebook Business allow you to easily streamline your multi-channel campaigns and guide your potential donors through every stage of the funnel. Leverage the power of transactional emails to help you build trust, boost engagement, promote your upcoming events and share success stories with your loyal donor base.

What You Get

  • Hundreds of ready-to-use templates
  • Nonprofits get a 25% discount and prices start at $9 a month
  • Free Pro-Marketer support with your nonprofit account 
  • Free one-on-one product training whenever you need it 

Why it Works for Nonprofits

  • Easily create powerful email marketing campaigns that will inspire your community and attract new supporters and donors.
  • Save time with automated emails that will drive more donations to help you achieve and exceed your goals. 
  • Get local support and 1:1 training sessions whenever you need it.
  • Ensure all your data is stored locally in Australia, with a data centre that is ISO 27001 compliant.
  • Access to QAssure, WCAG 2.0, W3C, SOC2 (2020) with GDPR & Spam Act compliant tools.

Advertising Platforms

Google Ads and Facebook have special programs for Nonprofits to increase your reach for free.

Google Ad Grants

Receive a Google Ads account with a $10,000 monthly cap to all eligible nonprofits at no cost to you. Create text-based ads with associated keyword targeting so you can broaden your reach and increase awareness to the right people.

Facebook Marketing

Facebook Business offers free courses in online marketing to all registered Nonprofits. Learn how you can find new supporters and gain access to millions of people looking to donate to Nonprofits like yours.

CRM to Manage Your Database of Donors

Grow and maintain relationships, manage your donations and income, and access insightful reporting with the Salesforce Nonprofit Success pack.

What You Get

The Salesforce Nonprofit Success Pack is a free customer relationship management (CRM) software for Nonprofits. It has built-in tools to help you manage programs, donations, volunteers, and supporters in one location. Plus, it integrates with lots of other tools (like your website or Vision6). Find out more about the Salesforce and Vision6 integration here. 

Design

Without a team of graphic designers on hand, creating fact sheets, donation packs or social media posts can be a major roadblock. Luckily there are plenty of tools out there that make designing a breeze.

Canva

Canva’s Nonprofit program offers access to premium design tools to help your marketing team create impactful marketing and campaign materials with ease.

Pexels

With thousands of stock images tailored to nonprofits, Pexels offers licensed imagery that helps drive human connection.

Unsplash

Like Pexels, Unsplash is a stock photography site that offers licensed imagery to save hiring a photographer and doing it yourself.

If you’re struggling to design an eye-catching layout, check out our email inspiration page for Nonprofits to help you get the ball rolling and spark your inner creative genius!

Websites That Convert

Creating a website is an expensive venture, trust us! So here are some website development and tracking platforms to help you create your site and gain real-time performance insights in just a few clicks.

Wix

With it’s easy to use drag-and-drop editor and library of templates, Wix enables you to create a stunning website from scratch in just a few minutes.

Google Analytics

Google analytics is a quick and easy way to track data. You can learn more about the demographics of people visiting your website and discover what they are searching for. Plus, it’s free and integrates with Vision6!

Hotjar for Non Profit

Hotjar offers a free Businesses Account program for all registered Nonprofits – similar to Google Analytics but with fewer numbers and more visual reporting.

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