Email Marketing Summit Australia Virtual Event
EMSA Virtual Event
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A guest post by Matt Forman – Managing Director of Traffika.
Social media has not killed email marketing.
Many people don’t grasp the significance of how complimentary the two are.
In the below video, which was recorded at the recent EMSA event where I presented, I talked about how you can enhance your email database by harnessing social media.
The purpose of this blog is to provide you with the highlights of the video including tips on exactly how social media and email can work together. When you understand that social media helps you to deepen your audience relationships, distribute your content and brand message, then you will be able to create more powerful and personalised content and experience for your target market.
5 reasons why you should include social media as part of your EDM process
How to maximise reach
How to grow your social media engagement
Amplify your brand using content & advertising
And finally … measure everything!
Matt is Managing Director of Traffika, a new kind of Digital Business Generation firm helping high growth, medium and large organizations optimise their business online. For more of Matt, follow him on Twitter.
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