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Email Marketing & Event Management – a match made in heaven

Done properly, email marketing is a very effective tool for anyone looking to run an event. Email is measureable, cost effective and offers a range of powerful tools that help save you time and money.

With email marketing it is easy for an event organiser of any size to send visually appealing invitations where people can register to the event immediately just by clicking a button.

Recently I was interviewed by the lovely ladies at Bright Conferences where we talked about the power of email marketing for managing events. You can check out the full interview on their blog but I wanted to share with you here my top 3 tips for maximising email campaigns for event promotions.

  • Segment your databases so that you target promotional emails to people based on their specific information. Examples of segments you could use are interests, location and previous event attendance.
  • Make it easy for people to share your promotional emails by including social sharing links. These allow you to extend the reach of your emails, by enabling other people to promote your event via other channels like social media.
  • Include both text and image options within your email for people to register to your event. Whilst most people are naturally attracted to clicking on images in emails, not all people will be viewing your email with the images displayed. Providing both options in your email makes it easy for anyone to register.

If you’re not using email marketing and all the tools that it offers for managing your events, you’re missing an opportunity to do more with your time and budget.

Posted by:
Matthew Johnson
EDM Specialist
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