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Collect the contacts and information you need online

There is a huge variety of uses for Web Forms (in fact there is one beside this blog post that you can use to subscribe to our newsletter – hint hint) however when I was trying to name a new online training session that incorporates Web Forms I found naming it to be quite difficult.

It seems that many people still do not understand the concept behind a Web Form and are more likely to relate to the term ‘Subscription Form’ or ‘Sign Up Form’. Unfortunately ‘Sign Up Form’ does not sum up or give enough credit to what a Web Form can really do, and even more so what it can do for your database management!

When collecting data from your prospects and customers, whether it is an event registration form, a survey or a sign up form, it is important to take two things into consideration:

  1. Do you want the form to add a new contact record to your database?
  2. Do you want the form to update the existing contact record in your database?

Most people understand that a Web Form can be used to collect new data, but not the fact that web forms can be used to update your contacts details, helping to build their customers profiles.

Here are a few examples of two types of Web Forms each of which functions differently:

  1. Subscribe Form: Adds a new contact to your database. A subscribe form can be used for:
    • Newsletter Sign Up
    • Event Registrations
    • Enquiries
    • Enrolment Form
    • Polling/Voting
    • Memberships
    • Order a Product
  2. Update Profile Form: Updates an existing record in your database, preventing duplicates and helping to build your customers profile. An update profile form can be used for:
    • Standard Update Profile
    • Update Your Details to Win!
    • Customer Interests Survey
    • Customer Feedback Survey

To learn more about Web Forms and what they can do for your business register (using our web form!) for our online training session ‘Subscribe Forms & Autoresponders.’

MelinaPosted by:
Melina Kellam
Training Manager




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