Start free now
    Vision6 Blog

    Clever ways to personalise your email with wildcards

    Recently I wrote about email segmentation and included a video on how to clean up your database for easy segmentation.

    If you’re a customer and you haven’t seen the video yet, check it out as it has some great tips on how to use the Spreadsheet View feature to get your database into shape.

    But today I want to talk to you about another effective email tactic.

    Personalisation.

    There are a number of ways to add personalisation into your email. But one of the easiest and most effective ways is to personalise your email content for each recipient.

    A lot of you are probably already doing this by inserting the recipient’s first name as a wildcard somewhere in your email.

    And this is really easy to do.

    But many people don’t realise that you can use wildcards to personalise other sets of email content such as links and images.

    It’s a very powerful way to engage your readers as you’re able to display content that is most relevant to them.

    To see how it’s done, check out this video where we show you how to personalise text, links and images in your email using wildcards.

    How to personalise text, links and images using wildcards

     Posted by:
    Matthew Johnson
    EDM Specialist

    Related posts

    Is your database holding you back?
    New Feature – Spreadsheet View is here
    4 tips to improve your email marketing with personalisation

    No Image
    Author
  • Subscribe to News and Events

  • Categories

    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    You can adjust all of your cookie settings by navigating the tabs on the left hand side.