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Subject Lines

Get your emails opened, read and clicked! 20 tips that really work

If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …

Posted in Email Marketing, Response and Conversion, Strategy and Planning, Subject Lines

Getting noticed in the inbox | Video

If you conduct email marketing for your business, I guarantee you that we share something in common. We both want to increase our open rates. After all… it’s simply good business. Plus with average email open rates hovering around 22%, …

Posted in Email Marketing, Subject Lines

The shocking truth about email subject lines

A lot of email industry folk will tell you that the subject line is the first thing recipients look at when determining whether or not to open your email. But they’re wrong! The truth is that it’s second. Because the …

Posted in Email Marketing, Subject Lines, Tips and Tricks

3 surefire ways to improve email open rates

The figures are in with our latest Email Marketing Metrics Report and email open rates for the first half of 2011 averaged 22.47%. As I’ve previously written, metrics simply provide benchmarks for you to compare against. What’s most important is …

Posted in Email Marketing, Response and Conversion, Subject Lines, Tips and Tricks

Email subject lines – debunking the myths

I’ll tell you a nasty little secret about email marketing. Nobody cares about your email as much as you do.  I know that’s a hard pill to swallow given all the love and attention you put into making your emails …

Posted in Email Marketing, Subject Lines, Tips and Tricks

Email Subject Line Examples And How They Could Be Better

If you do a Google search on “writing good email subject lines” – over 152,000 results will be returned. You’ll find anything from what-to-do’s and what-not-to-do’s, to great email subject line examples. So it’s fair to say that a lot …

Posted in Email Marketing, Subject Lines, Tips and Tricks
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