How has your email marketing been performing recently? Are you kicking goals, getting conversions and increasing revenue.
Or are you like a lot of other people out there and your email marketing is just going okay? Just okay. Nothing spectacular.
If you fall into the second group you’re probably making one of these common email marketing mistakes. But don’t worry, you can turn your email marketing around with these simple fixes.
The Privacy Amendment Act of 2012 and the new laws come into force in just a couple of days on March 12. Find out the top 4 things that you as an email marketer should do
Being the start of a new year I’d like to take a moment to briefly reflect on the trends and developments from 2013 and more importantly take a look at what’s coming for email marketing this year. Last year showed us that email marketing is still awesome. It’s been here for over 40 years and it’s not going anywhere. Here are my top 3 takeaways from 2013…
Would you like to sell more with every email you send? But worry about coming across as a pushy salesperson?
Well, I’d like to share with you some tried and tested tactics that some of the best marketers use to create emails that sell.
And don’t worry, they won’t make your emails seem like the aggressive door to door salesmen we all try to avoid.
Too many marketers take their subscribers for granted. Sending emails without enough thought into how to actually engage subscribers. Marketers send subscribers emails in the hope that they click some links and maybe buy some stuff. And then they simply repeat …
This is the 3rd and final instalment in the series on how to create irresistible emails that get opened, read and clicked. Hopefully you’ve enjoyed the journey so far and have learnt a thing or two about: How to create …
Now that you know what it takes to create emails that people actually want to receive (you did read my last blog post – right?) let’s move on to the next section in this 3 part series. How to get …
If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …
Before we get started, I want you to take your right hand and reach it around past your left shoulder. Got it? Ok good. Now give yourself a pat on the back for sending your first email marketing campaign to …
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