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Strategy and Planning

Australia’s new privacy laws and what they mean for your email marketing

The Privacy Amendment Act of 2012 and the new laws come into force in just a couple of days on March 12. Find out the top 4 things that you as an email marketer should do

Posted in Email Marketing, Industry News, Strategy and Planning

The year that was and will be for Australian email marketing

Being the start of a new year I’d like to take a moment to briefly reflect on the trends and developments from 2013 and more importantly take a look at what’s coming for email marketing this year. Last year showed us that email marketing is still awesome. It’s been here for over 40 years and it’s not going anywhere. Here are my top 3 takeaways from 2013…

Posted in Email Marketing, Strategy and Planning

How to create emails that sell (without scaring your customers away)

Would you like to sell more with every email you send? But worry about coming across as a pushy salesperson?

Well, I’d like to share with you some tried and tested tactics that some of the best marketers use to create emails that sell.

And don’t worry, they won’t make your emails seem like the aggressive door to door salesmen we all try to avoid.

Posted in Email Content, Email Marketing, Strategy and Planning, Tips and Tricks

How Adidas teaches us to properly engage subscribers

Too many marketers take their subscribers for granted. Sending emails without enough thought into how to actually engage subscribers. Marketers send subscribers emails in the hope that they click some links and maybe buy some stuff. And then they simply repeat …

Posted in Email Marketing, Strategy and Planning

How to create irresistible emails that get opened, read and clicked (part 3)

This is the 3rd and final instalment in the series on how to create irresistible emails that get opened, read and clicked. Hopefully you’ve enjoyed the journey so far and have learnt a thing or two about: How to create …

Posted in Email Marketing, Response and Conversion, Strategy and Planning, Tips and Tricks

How to create irresistible emails that get opened, read and clicked (part 2)

Now that you know what it takes to create emails that people actually want to receive (you did read my last blog post – right?) let’s move on to the next section in this 3 part series. How to get …

Posted in Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

How to create irresistible emails that get opened, read and clicked (part 1)

If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …

Posted in Email Marketing, Response and Conversion, Strategy and Planning, Subject Lines

3 essential steps to avoid being a one email wonder

Before we get started, I want you to take your right hand and reach it around past your left shoulder. Got it? Ok good. Now give yourself a pat on the back for sending your first email marketing campaign to …

Posted in Email Marketing, Strategy and Planning

You use these 2 highly effective email marketing tactics – right?

As we’ve said many times before, email marketing is a highly effective tool for helping achieve your business objectives. It’s great at generating revenue, driving traffic to your website and creating new leads. But which is the most effective email marketing …

Posted in Email Marketing, Resources and Research, Strategy and Planning
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