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Strategy and Planning

How One Company Grew Their Leads by 300% with SMS Marketing

In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting …

Posted in SMS Marketing, Social Media Marketing, Strategy and Planning Tagged , , , , , ,

How to turn your content calendar into a money making machine

Instantly make more money by knowing how to work your calendar with email marketing. As marketers, we face big challenges. Sometimes it’s working on the fun, creative stuff that feeds our souls. And other times it’s working on herculean tasks …

Posted in Email Content, Email Marketing, Resources and Research, Strategy and Planning Tagged , , , ,

New Video: March 2016 Email Marketing Metrics Report Update

The Email Marketing Metrics Report has just been updated with the latest stats from March and this video will shed some light one what these reports mean for your email marketing. Today I’m also going to tackle a topic close to my heart. Send anxiety.

Posted in Email Content, Email Marketing, Resources and Research, Strategy and Planning, Tips and Tricks

How to work smarter with agile marketing

The interesting thing about the agile mindset is that most marketers are intrinsically already agile. We’re highly responsive to the market, plus we make decisions and execute on them quickly.
But we can always do better, which is why I want to share some key takeaways from Agile Marketing Unpacked to help you and your marketing team become more agile.

Posted in Industry News, Response and Conversion, Strategy and Planning

New Video: December 2015 Email Marketing Metrics Report Update

The Australian Email Marketing Metrics Report has just been updated with the latest stats from November.

Christmas and the holiday period is a busy time of year for email marketing so I’ll be shedding some light on what this means for the Australian email landscape. Plus I will be sharing some tips to help you get your 2016 email marketing off on the right foot.

Posted in Email Content, Email Marketing, Resources and Research, Strategy and Planning

Email Marketing Summit Wrap Up + New Video

Last week we held the 9th annual Email Marketing Summit of Australia (EMSA). What a day! It was jam packed with insights and learning from some of the best in the email marketing biz. We’ve pulled together a quick video wrapping up the day.

Posted in Email Marketing, Industry News, Strategy and Planning, Vision6 News

Increase your customer engagement with email and SMS

Email and SMS are great ways to increase the engagement that your customers have with your brand. They’re also great ways to provide your subscribers with valuable and meaningful content.

Posted in Email Marketing, SMS Marketing, Strategy and Planning

Free Guide: Mobile Friendly Email Design

Download our new guide! Mobile Friendly Email Design. It’s got everything you need from understanding mobile user behavior, optimising emails for mobiles, responsive templates and advanced options. Plus there’s a bunch of inspiring examples in there.

Posted in Email Design, Email Marketing, Strategy and Planning, Vision6 News

Are you making these 3 embarrassing email marketing mistakes?

How has your email marketing been performing recently? Are you kicking goals, getting conversions and increasing revenue.

Or are you like a lot of other people out there and your email marketing is just going okay? Just okay. Nothing spectacular.

If you fall into the second group you’re probably making one of these common email marketing mistakes. But don’t worry, you can turn your email marketing around with these simple fixes.

Posted in Email Content, Email Marketing, Strategy and Planning
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