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SMS Marketing

A guide to running your next competition with SMS

At EMSA 2012 we closed out the day with a very engaging and entertaining session called The Pitch. The audience watched (and laughed) as two leading agencies went head to head to pitch their respective campaigns for the XXXX Ale …

Posted in List Growth, SMS Marketing

Australians are shifting towards opt-in SMS. Are you?

SMS marketing is not right for your customers. It’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers. And more and more people are accepting it …

Posted in SMS Marketing

3 interesting ways SMS marketing supports email campaigns

In a recent post I wrote about getting started with SMS marketing as a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones within arm’s reach and check new messages within …

Posted in SMS Marketing

Getting started with SMS marketing

SMS marketing is an important communication channel for marketing. But if you haven’t done it before, it can seem difficult to get started. Often I hear marketers talk about how SMS marketing isn’t right for their business. Or they’re worried …

Posted in SMS Marketing, Tips and Tricks
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