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Response and Conversion

Re-engage subscribers and rekindle the passion

Over the course of my career I have been the custodian of many opt-in email lists. There are numerous experts that say you should be cleaning your list and removing your unengaged subscribers; I mean why send an email to …

Posted in Email Marketing, Response and Conversion, Tips and Tricks

4 reasons why landing pages rock

Email landing pages are a part of everyday life for most email marketers. Rather than containing all of the information available most emails contain links to a variety of landing pages such as web pages, blog articles, shopping carts, social …

Posted in Email Content, Response and Conversion, Tips and Tricks

3 surefire ways to improve email open rates

The figures are in with our latest Email Marketing Metrics Report and email open rates for the first half of 2011 averaged 22.47%. As I’ve previously written, metrics simply provide benchmarks for you to compare against. What’s most important is …

Posted in Email Marketing, Response and Conversion, Subject Lines, Tips and Tricks

What to do when subscribers are just not that into you

Does your database suffer from inactive subscribers? Do you know how many people in your database truly want to receive marketing emails from you? (Hint: It’s probably not as many as you think). Unfortunately you can’t just look at the …

Posted in Email Marketing, List Management, Response and Conversion

5 simple tips for improving email response rates

A colleague recently asked me what I thought was the best way to increase email response rates. It’s a fair question and one that I get asked quite frequently. The truth is there are a number of things that any …

Posted in Email Marketing, Response and Conversion, Tips and Tricks
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