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Resources and Research

New and Improved Australian Email Marketing Metrics Report

As a business owner or a marketer it’s essential to understand how your various campaigns are performing. You need to know what’s working well and what can be improved.

One of the biggest strengths of email marketing is it’s reporting capabilities and metrics. Being able to see exactly who opens emails, when they do it and which links they click on is powerful stuff. Because it means you can see what works best for your customers.

Posted in Email Marketing, Industry News, Resources and Research, Vision6 News

Mobile friendly email design

Mobile friendly email design has been one of the hot email marketing topics of 2013. At EMSA I provided some tips and examples of mobile friendly email design techniques which you can see in this short video.

Posted in Email Design, Email Marketing, Resources and Research

You use these 2 highly effective email marketing tactics – right?

As we’ve said many times before, email marketing is a highly effective tool for helping achieve your business objectives. It’s great at generating revenue, driving traffic to your website and creating new leads. But which is the most effective email marketing …

Posted in Email Marketing, Resources and Research, Strategy and Planning

Your ultimate (free) guide to creating emails that rock!

Need some inspiration for your next email? Feel like you could be doing more with your email marketing? We’ve created a free guide to creating emails based on what our readers want most. This guide to creating emails will take …

Posted in Email Content, Email Design, Email Marketing, Resources and Research

The Australian 2012 mobile email landscape

There’s no question that smartphones have changed the landscape for email marketers. Mobile email is a trend that I’ve written about before and 2012 has proven to be the year where mobile devices have cemented their place as the most …

Posted in Email Marketing, Industry News, Resources and Research

How to grow your list and build customer loyalty | Video

As a general rule, the moment someone is most engaged with your marketing emails is when they first subscribe. That’s why it’s so important to get off on the right foot with new subscribers and welcome them the right way. …

Posted in List Growth, Resources and Research, Tips and Tricks

Email Marketing Metrics… what do they all mean and how they can help you?

Now I’ll admit it, I love looking at metrics! My colleagues will tell you they hear my gasps of excitement on a regular basis when I am strolling through Google Analytics and come across something of note. However you don’t …

Posted in Email Marketing, Resources and Research

The low-down on Vision6 Training

It’s been a while since you’ve heard from me so now is the perfect time as there have been lots of improvements to our training which is still live, online, interactive and free! As well as live online training sessions you can …

Posted in Resources and Research, Vision6 News

Harness the power of email and social media marketing

Despite the emergence of social media and its growing popularity, email marketing continues to deliver value to business. But that’s not to say that email and social media marketing have nothing to offer each other. In fact, the opposite is …

Posted in Email Marketing, Resources and Research, Social Media Marketing
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