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List Management

A guide to healthy email marketing

There comes a time when your emails just aren’t going as great as they used to. They look tired and reports are showing a decline in open rates, fewer clicks and subscribers are dropping like flies. Even bribing people with …

Posted in Email Content, Email Design, List Growth, List Management, Resources and Research

Managing bounced emails – a quick guide

An unfortunate reality of email marketing is that a portion of your emails will bounce and won’t make it to the inbox. According to our latest metrics report, the average email campaign can expect to return a 5.77% bounce rate. …

Posted in List Management, Tips and Tricks

How well do you really know your subscribers?

Recently I was fortunate enough to speak as a panelist at a Networx Brisbane event where I got to share my thoughts on why direct marketing is still the best. It was a great night shared with some really cool …

Posted in Email Marketing, List Management, Tips and Tricks

It’s not goodbye. It’s just see you later.

People unsubscribe. No matter how much effort we put into looking after our email lists, sending out interesting information, doing exciting promotions and personalised offers, sometimes people just don’t want to receive emails. However, there is no reason for an …

Posted in Email Marketing, List Management, Tips and Tricks

Collect the contacts and information you need online

There is a huge variety of uses for Web Forms (in fact there is one beside this blog post that you can use to subscribe to our newsletter – hint hint) however when I was trying to name a new …

Posted in List Growth, List Management

Unsubscribe: Good or bad?

Unsubscribe: Good or bad?

Posted in Email Marketing, List Management

Is your database due for a check-up?

 Do you have a lot of emails bouncing back? Are your email click-through rates low? Do you feel that your database just isn’t growing as fast as it could? If it’s time your email marketing database had a checkup (or …

Posted in List Management
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