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List Management

How 3 new fields provide value and insight to your email marketing

Amongst the recent upgrades to our e-messaging system is one of my favourite new features called ‘last action’. As an email marketer myself, I’m really digging this new feature because it allows me to easily see when a contact last opened …

Posted in Email Marketing, List Management

How to cut your surveys down to size

When it comes to asking customers to complete a survey, it’s generally the case that less is more. The less information people need to provide in your survey, the more likely they are to do it. So to get more …

Posted in List Management, Tips and Tricks

The cheater’s guide to maintaining a clean database

Did you know that approximately 20% of email addresses churn every year? That means 1 in every 5 people who subscribe to your email newsletter will have an out-of-date email address within the next 12 months! It’s scary isn’t it? …

Posted in Email Marketing, List Management

The importance of the update profile link

The importance of having an update profile link in your emails may seem obvious… that it will help keep your contacts in your database as up to date as possible. Another very important reason is if you don’t include an …

Posted in Email Marketing, List Management, Tips and Tricks

10 ways to get more responses to your next survey

Surveys responses are a great way of collecting valuable marketing intelligence. The only problem is that countless companies know this and send out surveys endlessly. Due to this, many recipients are ‘fatigued’ and no longer complete surveys. But, you can …

Posted in Email Marketing, List Management, Tips and Tricks

Why two databases are not better than one

I love answering questions about email marketing and database management. It’s what I’ve been doing for over 7 years now and I’ve formed some fairly strong opinions along the way. But there is one question that still has me sitting …

Posted in List Management

Encourage customer feedback with user-friendly surveys

Customer surveys are one of the most cost-effective ways to conduct market research. And with Vision6, they’re super easy to create. But with that said, there is a very important rule with customer surveys. Keep them simple. The best customer …

Posted in List Management, Tips and Tricks

Are you doing enough to reach the subscriber’s inbox?

According to Return Path’s email reports, Australia consistently leads the Asia-Pacific region in terms of permission-based emails being delivered to the inbox. We have a lot of tech at Vision6 to help your emails get delivered. But there are a …

Posted in Deliverability, Email Marketing, List Management

What to do when subscribers are just not that into you

Does your database suffer from inactive subscribers? Do you know how many people in your database truly want to receive marketing emails from you? (Hint: It’s probably not as many as you think). Unfortunately you can’t just look at the …

Posted in Email Marketing, List Management, Response and Conversion
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