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    List Growth

    How to grow your list and build customer loyalty | Video

    As a general rule, the moment someone is most engaged with your marketing emails is when they first subscribe. That’s why it’s so important to get off on the right foot with new subscribers and welcome them the right way. …

    Posted in List Growth, Resources and Research, Tips and Tricks

    A guide to running your next competition with SMS

    At EMSA 2012 we closed out the day with a very engaging and entertaining session called The Pitch. The audience watched (and laughed) as two leading agencies went head to head to pitch their respective campaigns for the XXXX Ale …

    Posted in List Growth, SMS Marketing

    Don’t forget your old pal Point of Sale!

    The other day I went into one of my favourite bookstores and saw this on the counter. I didn’t realise that Mary Ryan’s had an email list! Now my book shopping habits are somewhat archaic. I’ve never visited the Mary …

    Posted in List Growth

    The tricky business of running competitions on Facebook

    Using Facebook to manage social media competitions has become a common practice for many businesses. It makes sense as asking people to “Like” your Facebook page in order to enter a competition is dead easy. And it’s this simplicity that …

    Posted in List Growth, New Features and Updates, Social Media Marketing

    A simple approach to web forms that won’t scare customers away

    There’s a popular theory when collecting information via a web form that less is more. The idea is that by asking for less information in your web form, you’re increasing the likelihood of someone submitting it by reducing the friction …

    Posted in List Growth, Response and Conversion, Tips and Tricks

    Designing stunning webforms just got easier

    Wow – what an amazing start to the year! Since releasing the upgrades to our e-messaging platform we’ve received an overwhelming amount of positive feedback from our customers. Here’s just a snapshot of what people have been saying. “Loving the …

    Posted in List Growth, New Features and Updates, Tips and Tricks

    A guide to healthy email marketing

    There comes a time when your emails just aren’t going as great as they used to. They look tired and reports are showing a decline in open rates, fewer clicks and subscribers are dropping like flies. Even bribing people with …

    Posted in Email Content, Email Design, List Growth, List Management, Resources and Research

    Bulk up your database the right way

    We get many of our clients asking how they can bulk up their database the right way. So grab your towel and head to the e-messaging gym for this ‘how to’ session.  Posted by:Christopher BentleyMedia and Production Coordinator

    Posted in List Growth, Resources and Research

    The secret to growing your database with webforms

    To be successful in business you constantly need to focus energy on growing your databases. Particularly when you consider that on average between 20 – 30% of database contacts will churn away after 12 months. But what’s the best way …

    Posted in List Growth, Tips and Tricks
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