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Industry News

Australia’s new privacy laws and what they mean for your email marketing

The Privacy Amendment Act of 2012 and the new laws come into force in just a couple of days on March 12. Find out the top 4 things that you as an email marketer should do

Posted in Email Marketing, Industry News, Strategy and Planning

What Gmail’s image updates mean for you

If you use Gmail you may have recently noticed that images in your emails are now automatically displayed.

If you send emails to customers who use Gmail you have seen some changes in open rates.

This is because Gmail now displays images by default.

Posted in Email Marketing, Industry News

What the Yahoo! email revival means for you

Last week Yahoo! announced a planned revival of inactive email addresses with some interesting implications for email marketers. Essentially Yahoo! will be resetting email accounts that have not been used in at least 12 months and issuing them to other …

Posted in Industry News

Gmail has a new inbox – but what does it mean for you?

Google has announced an overhaul of the Gmail inbox. The new inbox will group emails into categories which are displayed under different tabs. What does this mean for you as an email marketer? Maybe nothing, time will tell. But it …

Posted in Industry News

A timely reminder on the importance of email spam compliance

Liquor chain Cellarmaster Wines has paid an infringement notice of $110,000 for its email marketing which the Australian Communications and Media Authority (ACMA) has found to be in breach of the Spam Act. According to the investigation by ACMA, Cellarmaster …

Posted in Industry News

The e-messaging pulse #53

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they …

Posted in Industry News

The e-messaging pulse #52

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they …

Posted in Industry News

The e-messaging pulse #51

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they …

Posted in Industry News

The e-messaging pulse #50

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they …

Posted in Industry News
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