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    Industry News

    New Video: August metrics report update

    The Australian Email Marketing Metrics Report is a series of data reports produced by Vision6 that is updated monthly to give insight into the Australian email marketing landscape.

    Each month to accompany the update we’ll be sharing with you a video covering off and interpreting the latest trends, stats and charts from the report.

    Plus we’ll include some quick and easy tips to help you get more from your email marketing. This month we’re focusing on how to boost your open rates by crafting awesome subject lines.

    Posted in Industry News, Subject Lines, Vision6 News

    What recent tax changes mean for your EOFY email marketing

    End of financial year provides a wealth of opportunities for businesses to email their customers.

    For example, EOFY sales, promotions and tax time reminders are all excellent ways to engage your audience.

    But this year provides an even greater opportunity for email marketing because of recent tax changes impacting small businesses.

    Posted in Email Content, Email Marketing, Industry News

    Why you should learn to code and how to get started

    There is something really satisfying about seeing your ideas come to life, isn’t there?
    You know the feeling…

    When you reach an elusive goal or taste a meal that took hours to prepare. Or the experience of handcrafted code running as intended.

    Yes, believe it or not, writing code is an excellent way to experience an idea coming to life!
    Unfortunately many think coding is out of reach so they don’t try.

    Business owners need to be across so much these days. But the good news is that knowing a little bit of code can save a lot of time

    Posted in Industry News, Vision6 News

    New and Improved Australian Email Marketing Metrics Report

    As a business owner or a marketer it’s essential to understand how your various campaigns are performing. You need to know what’s working well and what can be improved.

    One of the biggest strengths of email marketing is it’s reporting capabilities and metrics. Being able to see exactly who opens emails, when they do it and which links they click on is powerful stuff. Because it means you can see what works best for your customers.

    Posted in Email Marketing, Industry News, Resources and Research, Vision6 News

    Email Marketing Summit 2014

    We are once again proud to present EMSA, Australia’s only dedicated email marketing summit – running at the Brisbane Convention and Exhibition Centre on Thursday 16th October. Whether you are new to email marketing or a seasoned pro, the day will focus on all aspects of email including sales, marketing, transactional or retention communications.

    Posted in Industry News, Vision6 News

    Finally, the true extent of image blocking is revealed!

    Late last year, Google announced they’d no longer be automatically blocking images in Gmail. This was a blessing for marketers because it gave a benchmark for analysis on how many people have images blocked by default.

    6 months on and Litmus data has shown that a whopping 43% of emails are affected by image blocking.

    Posted in Email Marketing, Industry News

    Heartbleed – 4 tips to keep your online accounts safe

    Recently there has been a lot of discussion about the Heartbleed vulnerability, which is a serious bug that has been identified in the OpenSSL cryptographic library.

    We have no reason to suspect that any Vision6 data was compromised by the vulnerability and our servers were quickly updated to fix the issue.

    But this does serve as a timely reminder about the importance of account security.

    There are a couple of easy things you can do to help protect the security of your Vision6 account (and other online accounts).

    Posted in Industry News, Tips and Tricks, Vision6 News

    Australia’s new privacy laws and what they mean for your email marketing

    The Privacy Amendment Act of 2012 and the new laws come into force in just a couple of days on March 12. Find out the top 4 things that you as an email marketer should do

    Posted in Email Marketing, Industry News, Strategy and Planning

    What Gmail’s image updates mean for you

    If you use Gmail you may have recently noticed that images in your emails are now automatically displayed.

    If you send emails to customers who use Gmail you have seen some changes in open rates.

    This is because Gmail now displays images by default.

    Posted in Email Marketing, Industry News
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