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Email Design

Email Marketing Case Study: How a Fashion Label Increased Engagement Using Emails

Naudic is a life style brand that faces the challenge of communicating effectively with stockists. This is an essential part of their business because without engaged stockists it’s impossible to shift stock. Find out how Naudic use email marketing to keep stockists engaged and to boost revenue.

Posted in Email Design, Email Marketing

New Templates: Show your customers some love

Seasonal events like Valentine’s day, provide the perfect opportunity to engage your customers. Whether it’s with a special offer, to showcase your products or just show them a little love.

Posted in Email Design, Email Marketing, New Features and Updates

Free Guide: Mobile Friendly Email Design

Download our new guide! Mobile Friendly Email Design. It’s got everything you need from understanding mobile user behavior, optimising emails for mobiles, responsive templates and advanced options. Plus there’s a bunch of inspiring examples in there.

Posted in Email Design, Email Marketing, Strategy and Planning, Vision6 News

Where to find the best (free!) images for your emails

Quality images make a huge difference to the overall look of your email but unfortunately often they don’t come cheap!

And sadly emails full of corny stock photos just don’t cut it.

Even an email with an enticing subject line, engaging and relevant copy and a brilliant call to action can fall flat if it’s accompanied by a cheesy photo.

So I’d like to share with you four easy ways to source brilliant images, that won’t break the bank, in fact, they’re free!

Posted in Email Design, Email Marketing, Tips and Tricks

Mobile friendly email design

Mobile friendly email design has been one of the hot email marketing topics of 2013. At EMSA I provided some tips and examples of mobile friendly email design techniques which you can see in this short video.

Posted in Email Design, Email Marketing, Resources and Research

How to get more emails read and clicked with cleverly written alt text

When done properly, cleverly written alt text can help create a positive brand impression with readers and lead towards more clicks on your image based call-to-actions.

Posted in Email Content, Email Design, Email Marketing, Tips and Tricks

Forget the fold – create engaging content and your customers will scroll

You’ve probably heard the expression ‘above the fold’ before. It tends to get bandied around a fair bit in the email marketing community. Basically it means everything that appears in an email on the screen without the reader needing to …

Posted in Email Content, Email Design

Mobile email design – what does it really mean for you?

Mobile email usage is skyrocketing. Up to 43% of email is now first opened on a mobile device so clearly it is here to stay and shouldn’t be ignored. But what exactly should you do about it? When it comes …

Posted in Email Design, Email Marketing, Tips and Tricks

Your ultimate (free) guide to creating emails that rock!

Need some inspiration for your next email? Feel like you could be doing more with your email marketing? We’ve created a free guide to creating emails based on what our readers want most. This guide to creating emails will take …

Posted in Email Content, Email Design, Email Marketing, Resources and Research
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