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Email Design

Find out what wearable devices mean for your email marketing

The age of wearable smart devices has well and truly arrived. While the smartwatch has been available for a while now, the arrival of the Apple Watch has launched wearable communication devices further into the mainstream. Although currently it’s a small section of the market, it’s still worth considering how people interact with wearable devices. Here’s what it means for your email marketing (it’s worth noting a lot of the below tips apply to email marketing in general).

Posted in Email Content, Email Design, Email Marketing

5 tips to feng shui your email marketing

The concept of feng shui traditionally relates to the placement of items to create harmony and good energy within the environment.

While feng shui dates back to ancient Chinese philosophy, there are definitely some great concepts from feng shui which can be used to harmonise your email marketing activities! And who doesn’t want good energy for their emails?

Posted in Email Content, Email Design, Email Marketing, Tips and Tricks

Find out how Vinomofo use email marketing to drive 60% of their sales

60% of all Vinomofo sales come from emails, so this is one area they are really excelling in.

Check out this recap of their presentation from the Email Marketing Summit of Australia to find out how they build better relationships and increase sales using email marketing.

Posted in Email Content, Email Design, Email Marketing

Email Marketing Case Study: How a Fashion Label Increased Engagement Using Emails

Naudic is a life style brand that faces the challenge of communicating effectively with stockists. This is an essential part of their business because without engaged stockists it’s impossible to shift stock. Find out how Naudic use email marketing to keep stockists engaged and to boost revenue.

Posted in Email Design, Email Marketing

New Templates: Show your customers some love

Seasonal events like Valentine’s day, provide the perfect opportunity to engage your customers. Whether it’s with a special offer, to showcase your products or just show them a little love.

Posted in Email Design, Email Marketing, New Features and Updates

Free Guide: Mobile Friendly Email Design

Download our new guide! Mobile Friendly Email Design. It’s got everything you need from understanding mobile user behavior, optimising emails for mobiles, responsive templates and advanced options. Plus there’s a bunch of inspiring examples in there.

Posted in Email Design, Email Marketing, Strategy and Planning, Vision6 News

Where to find the best (free!) images for your emails

Quality images make a huge difference to the overall look of your email but unfortunately often they don’t come cheap!

And sadly emails full of corny stock photos just don’t cut it.

Even an email with an enticing subject line, engaging and relevant copy and a brilliant call to action can fall flat if it’s accompanied by a cheesy photo.

So I’d like to share with you four easy ways to source brilliant images, that won’t break the bank, in fact, they’re free!

Posted in Email Design, Email Marketing, Tips and Tricks

Mobile friendly email design

Mobile friendly email design has been one of the hot email marketing topics of 2013. At EMSA I provided some tips and examples of mobile friendly email design techniques which you can see in this short video.

Posted in Email Design, Email Marketing, Resources and Research

How to get more emails read and clicked with cleverly written alt text

When done properly, cleverly written alt text can help create a positive brand impression with readers and lead towards more clicks on your image based call-to-actions.

Posted in Email Content, Email Design, Email Marketing, Tips and Tricks
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