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Email Content

New Video: January 2016 Email Marketing Metrics Report Update

The Australian Email Marketing Metrics Report has just been updated with the latest stats from January.

I’ll be shedding some light on what the Australian email landscape. Plus I will be sharing some tips to help you create emails that convert. Whether you want to boost sales, sign ups or registrations these tips will help you convert your readers to be paying customers.

Posted in Email Content, Email Design, Email Marketing, Industry News, Resources and Research, Tips and Tricks

New Video: December 2015 Email Marketing Metrics Report Update

The Australian Email Marketing Metrics Report has just been updated with the latest stats from November.

Christmas and the holiday period is a busy time of year for email marketing so I’ll be shedding some light on what this means for the Australian email landscape. Plus I will be sharing some tips to help you get your 2016 email marketing off on the right foot.

Posted in Email Content, Email Marketing, Resources and Research, Strategy and Planning

New Video: November 2015 Email Marketing Metrics Report Update

The Australian Email Marketing Metrics Report has been updated with the latest data from November.

In this month’s video I will be shedding some light on the Australian email marketing metrics report. Plus with Christmas just around the corner I will be sharing some tips to help you get the most out of your email marketing over the holiday period.

Posted in Email Content, Email Marketing, Resources and Research

3 email marketing tips for the holidays

There’s an easy way to keep your online marketing chugging along over the Christmas period – so you have time to get your Christmas shopping under control.

The answer? Scheduling.

Posted in Email Content, Email Design, Email Marketing

Boost Email Engagement: 5 tips to help your video perform in email

Want a better click-through rate for your emails? Video can be a powerful way to capture your reader’s attention and even get them excited and engaged with your email. It’s hard to deny video can have an impact on your email marketing, with start-up companies like Wistia managing to increase click-through rates by 300%.

Posted in Email Content, Email Design, Email Marketing, Tips and Tricks

It’s all about Email. The 2015 Email Marketing Summit

Are you looking to kick more email marketing goals? Higher open rates, more engagement, better ROI or design improvements?

Then let us help you get there.

The Email Marketing Summit Australia (EMSA) is Australia’s premier email marketing event, designed by email marketers for email marketers.

Posted in Email Content, Email Design, Email Marketing, Industry News, Vision6 News

Favourite Father’s Day emails – from the Dads of Vision6

With Father’s Day just around the corner it got me thinking. Last year I covered off what makes a really good Father’s Day email but this year I wanted to do something a little different.

I’d like to introduce to some of the Dads here at Vision6 and showcase their favourite Father’s Day emails, so that you can get an idea of what works best.

Plus we’ve thrown in a couple Dad jokes along the way… Because what better way to honour Dads than with corny jokes?

Posted in Email Content, Email Design, Email Marketing, Vision6 News

4 subject line tips to inspire readers to open your emails

The very best way to get your email opened is to send engaging, relevant and timely content. Because this will strengthen your reputation as someone your customers want to receive emails from. But if you’ve got your email ready to send out and are looking for some quick tips to craft an engaging subject line then you’ve come to the right place.

Posted in Email Content, Email Marketing, Subject Lines, Tips and Tricks

Find out what wearable devices mean for your email marketing

The age of wearable smart devices has well and truly arrived. While the smartwatch has been available for a while now, the arrival of the Apple Watch has launched wearable communication devices further into the mainstream. Although currently it’s a small section of the market, it’s still worth considering how people interact with wearable devices. Here’s what it means for your email marketing (it’s worth noting a lot of the below tips apply to email marketing in general).

Posted in Email Content, Email Design, Email Marketing
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