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Vision6 Blog

Are you doing enough to reach the subscriber’s inbox?

According to Return Path’s email reports, Australia consistently leads the Asia-Pacific region in terms of permission-based emails being delivered to the inbox.

We have a lot of tech at Vision6 to help your emails get delivered. But there are a few easy things you can do right now to increase your chances further, get better results and make sure your emails are making the best impression possible. 

  • Maintain a clean database with a low bounce rate by removing permanent bounces after each campaign.
  • Maintain a good sender reputation with a low complaint rate (under 0.3%). Do this by contacting subscribers frequently, consistently with a clear opt-out process.  
  • Request subscribers add you to their safe-senders list or address book and use a consistent “from name” across your emails.
  • Ensure HTML emails are cleanly coded and free of Flash, Java and ActiveX. Perform an email test before sending to ensure everything displays correctly. 
  • Check your email with SpamAssassin or the Spam Check feature in Vision6 to identify potential delivery issues before you send.
  • Send targeted content that focuses on the needs of your subscribers.

To learn more on improving your email deliverability, check out our whitepaper on Understanding and Improving Email Deliverability.

Posted by:
Matthew Johnson
EDM Specialist
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