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An easy way to A/B split test your email with Vision6

What’s the best time of day to send your email marketing campaign?

Or how about the best type of subject line?

Do emails with personalisation convert better than those without it?

And what colour buttons do your readers click on the most?

The list of questions goes on…

But the only way to know any of these things for sure is to experiment.

The easiest and most common way to experiment is with A/B split testing.

The concept is simple. Just divide your email list into 2 test groups – A and B. Create two versions of your email that are exactly the same except for one variable. Then send one version of your email to group A and the other version to group B.

The variable could be anything. A different image, subject line, call to action, from name etc. The important thing though is that you only test one element at a time. This allows you to more accurately measure the impact of the element you’re testing.

Check out this short video to see how easy it is to A/B split test your email with Vision6.

By A/B split testing various elements of your email marketing campaigns you’re able to optimise your campaigns for higher opens, clicks and conversions. Remember though, things change all the time in the email space so it’s important to test regularly.

Over to you. How are you using A/B split testing to optimise your email marketing campaigns? What have you learnt along the way? Let me know using the comments section below.

MattPosted by:
Matthew Johnson
Email Marketing Specialist


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