An easy and effective way to use video in emails
Videos are a powerful tool for email marketers.
They get people’s attention and help share your story in an engaging way.
According to a recent survey by the Web Video Marketing Council, a whopping 88% of marketers who included video in their email marketing reported a positive impact. So it’s definitely something to consider when it comes to your email content strategy.
But what’s the best way to use video with your email?
What you don’t want to do is embed the video directly in your email. This just isn’t reliable as most email clients won’t be able to view the video. Often they will simply disable it or strip it out altogether.
Instead we recommend inserting an image of the video in your email and then linking it to a web page so it can be viewed online.
Here’s a short tutorial that shows you how it’s done with Vision6.
Alternatively, read on for a step-by-step guide on how to link to an image of your video from your email.
- Start by going to YouTube (or wherever your video is hosted) and taking a screenshot of the video. For a high quality, precise screenshot I recommend a free program called Snippy.
- Paste your screenshot into an image editor and crop it to your desired size. Here’s a list of free online image editors if you don’t already have one. Once you’re happy with the image, save it as a jpeg.
- Upload the jpeg image into the file manager in your Vision6 account and insert this as an image into your email. Be sure to add alt text to the image in case images are blocked in the recipient’s inbox.
- Finally, link the image to the online hosted version of your video. When people click on the image in your email, they are taken straight to the online version where they can view the video.
Has linking to videos this way worked well for you? Share your thoughts using the comments section below.