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    Why you need to try the A/B Testing Tool

    Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line. 

    This new feature is a powerful tool for every email marketing professional, business owner and digital manager looking to increase their email open-rates.

    Ab Testing Hero Image

    Presenting the A/B Testing Tool

    The A/B Testing tool allows you to compare two different subject lines – subject line A and subject line B with a segment of your subscribers.

    The test lets you know which subject line performs best and then automatically delivers the winning subject line to the rest of the database for maximum results.

    The street-smart definition of marketing is to try all things possible and track your results to see what works best. Once you have figured what’s best for your business – get moving and make it happen.

    These days we rely on data and trends to make an informed decision on where we spend our energy and more importantly our marketing dollars. The brand-new A/B Testing tool not only helps you to find out what works best but it works for you to get maximum results even while you sleep.

    We like to call it, ‘The Automated Rinse- Repeat Approach‘.

    Let’s looks at some interesting stats for perspective:

    – 35% of email recipients open email based on the subject line alone.
    – 69% of email recipients report email as spam based solely on the subject line.
    – 44% of email recipients made at least one purchase last year based on a
       promotional email
    – 84% of people 18-34 use an email preview pane
    – 35% of business professionals check email on a mobile device
    – People who buy products marketed through email spend 138% more than people
    that do not receive email offers

    (source)

    These stats are what are shaping the future of email marketing. But more importantly, these insights are driving us to re-invent our email marketing efforts. 

    The Vision6 A/B Testing tool was built while keeping these challenges and opportunities in mind.

    Let see an example of how it works in real time:

    Suppose your email list contains 1,000 subscribers.

    The Vision6 A/B Testing tool allows you to select a small segment of this list to test the subject line before sending the email to the wider subscriber list.

    Let’s say we segment our audience by the following for testing purposes:

    100 subscribers for subject A
    100 subscribers for subject B

    Ab testing email subject lines

    Create two different subject lines for testing purposes (see this above).

    Run the campaign and wait for the tool to build the information.

    AB test size

    The test metric of the A/B Testing tool is the ‘Open Rate’.

    For example, the subject line for subject B has a higher open rate.

    So the A/B Testing tool will take the call on your behalf and automatically run the campaign for rest of the 800 subscribers in the database with the winning subject line.

    Final thoughts:

    What if you knew the best performing subject lines for your email campaigns? Well, now you do using the A/B Testing tool. There’s a lot of good reasons why you should start using the new A/B Testing tool today.

    Increase the number of people who open your emails and more open rates mean more people clicking on your content , more sales/ lead generated and make money even while you sleep.

    Start free today with Vision6 and test the A/B Testing tool on your email subject lines or get more ideas about A/B testing here.

    Allan Henry John
    Author
    Our resident Content Specialist (with three first names) loves storytelling & advertising. He's been in the digital marketing industry for 5+ years. Between stretches of content production and marketing strategies, you might find him consuming mugs of instant coffee, producing music and not skipping ads on YouTube.
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