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It’s a bit of a given that email marketing is an awesome way to grow your business and engage customers. But what about email’s little sister SMS marketing?
It’s a topic I feel pretty passionately about, in fact, I think SMS is one of the most underutilised marketing channels.
Unfortunately, some business owners shy away from SMS because they worry customers won’t want to receive an SMS message from them.
The thing to remember here is that if you have something of value to say then your customers want to hear from you! That’s why they subscribed to receive SMS from you in the first place. It’s just like email, if your message adds value and is timely then it’s more likely to engage your customers.
I’ll be posting an article shortly about different ways to add value for your customers with SMS, so make sure you’re subscribed to our blog.
But in the meantime, here are 8 reasons why you need to start using SMS.
How high you might be wondering? SMS open rates exceed 99%. Who can resist reading an SMS after all? This makes it the most immediate marketing channel currently available.
The majority of your customers use their mobile phones for text messages already so your SMS campaign will just be a natural extension of their daily life. Plus they have their phones on them 24/7, in fact, 90% of 18-29 year olds sleep with their phone next to them…
One of the most appealing things about SMS for the receiver is it’s concise messaging. Being limited to only 160 characters forces businesses to get their message across fast. Additionally, as an SMS is a bite-size chunk customers are more likely to read the entire message.
Many business owners are short on time, so the good news is that planning and sending a promotion via SMS is relatively quick and easy compared to planning traditional advertising. Plus as there are no design elements it’s as simple as typing in your text.
As soon as you hit send your SMS is well on its way to your reader. Within seconds (under 7 seconds in fact) their mobile will be buzzing away with your latest promotion.
SMS doesn’t need to battle against strict email settings and junk boxes. It’s delivered directly into your customer’s pocket, every single time you send.
It’s easy to personalise your SMS messages with wildcards. This means every message you send can be engaging and targeted to your customer.
SMS can work really well as a way to survey customers and collect info about them. Plus if you use Vision6 any replies will automatically update your customer’s profile which carries across to your email marketing. Not a customer? Start free.
So now you know why you should be using SMS, your next question might be how to get started. Well we’ve got you covered! Register now for our new webinar, SMS: Marketing at the Speed of Light.
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