5 Ways to Increase Your Website Traffic
Okay… so you’ve got a website? That don’t impress me much! Admittedly, I’ve got Shania Twain stuck in my head (don’t judge), but her lyrics speak the truth. Having a website is the very first step to online success, but if you haven’t got any traffic, how are you ever going to sell anything? The answer is—you guessed it—marketing! It doesn’t take a rocket scientist to figure out that more traffic is the key to more sales, which is probably why you’re here. So keep reading and we’ll show you 5 ways to increase your website traffic that’ll leave you excited to get started.
Despite wishful thinking, the aggravating saying “you have to spend money to make money” is annoyingly true. AdWords is a powerful tool if you can find an advertising budget. It’s the surest and fastest way to get people to your website quickly. Plus it’s not too difficult to set-up either, so a sophisticated person like you should have no problem getting started!
But first… what is AdWords?
AdWords is a Pay-Per-Click (PPC) advertising platform developed by the almighty folks at Google. AdWords allows you to create ads that will show up on Google search result pages. With over 3.5 billion searches per day, it’s clear to see why people love AdWords. It works like an auction where you bid on keywords in a search, like email marketing. If your keyword bid is higher than your competitors then your ad will be displayed first.
When people turn to Google, they’re usually looking for something specific. If you design your AdWords campaigns with the right mix of keywords, ad relevancy, and intuitive landing pages with compelling calls-to-action, you will unlock a goldmine. That’s how the magic works!
AdWords is also great for analytics. You can see and review data at a granular level. We’re talking number of clicks, click-through-rates, ad quality scores, and more. You name it, AdWords tracks it. And if you’re worried about spending too much, don’t. You simply set your maximum daily spend and review your results. With AdWords, you’ll always know where you stand. Just like a mother-in-law.
To get started with AdWords, check out this great introductory video:
These days every man and his dog uses Facebook. Actually, I think I even saw a bear on there last week named Barry! Good ol’ Bazza. And with 1.94 billion active monthly users, Facebook is the perfect platform to spread the word about your product or service. Its popularity means it’s the grizzly giant of the social media world.
Facebook knows their genius and with Facebook advertising you can achieve powerful results. For example, let’s say you’re trying to sell a travel backpack. You can choose your custom audience to target anyone who has expressed interest in travelling, which can be inferred by the pages they’ve liked. You could look at pages related to travel blogging, contiki tour operators or even pages about other travel products. How awesome is that? Imagine the possibilities with targeted advertising.
With people living on their mobile phones, Facebook is a safe way to get into the pockets and minds of the masses. Sharing your story on Facebook increases your brand or product awareness and gives fans a chance to engage with your brand. Tracking results is easy with the built-in tools so you can keep fine-tuning your ad game.
Watch this video about Facebook advertising for more insights:
3. Other Social Media Platforms
Depending on your business and where your target audience hangs out, there are many other social media avenues like Instagram, LinkedIn, and Twitter that can be valuable sources of traffic. Let’s have a look now.
I can’t even. That’s right. If you’re targeting millennials (20-somethings and the early 30s crowd) then you should really consider jumping onto the Instagram bandwagon. With Insta, it’s all about getting visual: showcasing your product, photos of everyday shenanigans, behind the scenes sneak peeks, and products in action (preferably with really beautiful people).
What stands out here is there’s less advertising competition than with Facebook. So if your product or service can say it best with an image then Insta might be right for you. Just in case you weren’t sold yet, Insta posts earn engagement rates 58 times higher than Facebook and 120 times more than Twitter! So let’s get visual and don’t forget to reach out to influential Insta-famous people to give your product some love too… for a small fee of course. Go give Instagram a try!
If you’re rocking a B2B product or service, this is where your tribe lives! Reach the right people by targeting members in specific positions, companies, industries or geographic locations. Capture high quality leads and slap that ad onto screens that matter. Real talk though—almost every professional I know has a LinkedIn account. It’s pretty much a prerequisite to landing a corporate gig, so the possibilities are endless. In terms of format, it’s easy to drive LinkedIn Ads if you know your way around Google Ads, so what are you waiting for? Check out LinkedIn!
Twitter is a powerful voice-sharing platform where you can share thoughts of up to 140 characters. Here you can find celebrity word-battles, controversial opinions, and a whole slew of riff-raff spouting nonsense about things that don’t matter. But you can also find big brands, fans, consumers, and a lot of customer service related messages.
Twitter users actually prefer to follow brands rather than individuals. Sorry, Kim Kardashian! And 64% of members are more likely to buy from brands that they follow, while 36% of marketers have acquired a new customer from Twitter. When it comes to click-through-rates, they’re up to 24 times higher than Facebook, so let’s get Tweeting!
4. Email Campaigns
Roll up your sleeves and let’s get comfortable because I could talk all day about this one! After all, it’s what we’re best known for here at Vision6, but I’ll try to give you an unbiased overview. Email marketing rocks! It’s still one of the best ways to reach your audience.
You’re actually 6 times more likely to get a click-through from an email campaign than you are from a Tweet. Email is also 40 times more effective at getting new customers than Facebook or Twitter combined. Oh and did I mention that for every dollar spent you get about $38 back? There’s no better ROI from any other marketing channel.
When it comes to staying in touch, 72% of customers prefer to hear from you via email when compared to social media. So now is a great time to flex your email muscle. Why not check out our 6 awesome examples of email marketing we can all learn from.
5. Word of Mouth/Offline
Ah, the good old-fashioned gift of the gab! It’s free and crikey it works every time. What’s not to love when a customer wants to shout your praises from the mountaintop? A glowing testimonial is incredibly powerful, just as a bad review can have disastrous effects. Since 79% of people will trust a recommendation from a total stranger, managing your online reputation is one of the smartest moves you can make.
Nothing in life is free, except for hugs from that dodgy homeless guy down the street, the air we breathe, sunshine… Ok fine, you got me. Some things are free, but not always. So don’t forget to consider incentivizing customers to sing your praises either before or after as a thank-you. Consider rewarding referrals or finding other ways to make them feel special and watch the positive feedback start to flow.
Well, there you have it! Those are my 5 ways for you to increase your website traffic that totally beat dressing up like a chicken on the side of the road and waving a giant red arrow. Not that there’s anything wrong with that… if you’re running a KFC franchise. But for everyone else, hopefully these more conventional strategies are a great starting point to help you drive more traffic to your website and increase sales.