About 96% of the people who come to your website are not ready to buy. Most prospects will go through multiple touchpoints and channels before they become a customer. It’s a marketers job to ensure these visitors don’t turn to a competitor site where they will be lost forever. That’s where retargeting (or remarketing) comes in.
Retargeting can turn “window shoppers” into paying customers by serving ads and reaching out to people who have shown interest in your brand. By targeting an audience that is already interested or aware of your brand, you increase your chances of boosting click-throughs and conversions. In fact, the average CTR for retargeting display ads is 10 times higher than for regular display ads.
So, how can you make the most of a multi-channel approach without making your life as an email marketer more complicated? Vision6 has many powerful integrations that can help drive your retargeting strategy as well as simplify your Martech stack at the same time. So let’s dive in!
1. Google Ads
Google Ads is one of the most powerful channels for finding and retargeting prospective customers. You can make your Google campaigns even more effective by integrating your email data and using this for retargeting and prospecting to create Similar Audiences.
Our integration with Google Ads allows you to automatically sync your lists, so you can focus more on ad content rather than managing lists. Your list data also means you can better personalise your retargeting ads, drive better results, and get the most out of your marketing budget.
If you’re using your email lists to build Similar Audiences and reach a broader audience, you can also exclude existing customers to get your ads in front of new leads and save up to 40% on your ad spend. Not to mention lists that sync automatically means no manual handling or moving sensitive customer data.
It’s more important than ever before to meet customers where they are online, and for many of us this continues to be on social media. If you’re not tapping into this as part of your retargeting strategy, you’re missing out on reaching and engaging a large proportion of your subscribers.
Similar to Google Ads, you can integrate Facebook with your email marketing platform which allows you to sync your lists and easily build retargeting and lookalike audiences. On average, people spend 2 hours and 24 minutes a day on Facebook. If you find your subscribers aren’t engaging with your emails, retargeting them on Facebook can instantly increase your reach and engagement.
Email and Facebook can work in a feedback loop, with Facebook allowing you to re-engage inactive subscribers and also acting as a lead generation tool to build your email lists. This powerful integration allows you to use the data you have to your advantage, rather than limiting your subscriber lists to one platform.
You can learn more about our Facebook integration and how it can help your retargeting strategy here.
Events have definitely evolved over the last year, but there’s no sign of them slowing down. Whether it’s a live, virtual or hybrid event, many event planners rely on email marketing to reach more attendees and sell more tickets.
Our integration with Eventbrite gives you the power to promote your event online, whilst being able to track ticket sales, manage attendee data and create all your automated communications from your Vision6 account. You will be able to do things like:
- Instantly and automatically update attendee lists in real-time within Vision6
- Automate your email nurture campaigns as soon as someone registers through Eventbrite
- Create lists and audience segments for future event retargeting
- See real-time insights into your event campaign and retargeting performance
- Boost your attendance by including an “add to calendar’ link in your emails
- Plus, manage your entire event lifecycle in one place
Past attendees are much more likely to attend future events because they have already shown interest in you and your brand. By connecting with Eventbrite you’ll be able to collect all your attendee data to use for future event promotion.
Around 88% of all online shopping carts are abandoned, leading to billions in lost revenue for businesses large and small. The most effective way to combat this is to retarget shop visitors with abandoned cart emails and SMS.
Using customer data, you can easily send follow-ups and reminders to let people know they have items in their cart and make completing their purchase easier and more appealing. Abandoned cart messages are the perfect time to include incentives or promotions, with things like discounts, free shipping, and first order offers.
When you integrate Shopify as part of your email lead generation tools, you gain the power of both platforms in one. The Vision6 and Shopify integration allows you to unlock more potential revenue, build automated abandoned cart campaigns, and see real-time insights into customer behaviour and campaign performance.
On top of that, you have greater freedom when it comes to styling and customising your email templates. While Shopify has basic customisation capabilities, integrating with your email marketing platform allows you to build fully-customised, on-brand emails that are optimised to get the most out of your retargeting.
Need some ideas for building custom emails for Shopify? Read our blog: Wow Your Shopify Customers with Customised Email Templates.
Want to learn more about these powerful integrations for your retargeting? Start a free Vision6 account today and try them for your next campaign.