3 email marketing tips for the holidays
If you’re like me, you’re flat-out busy. And you know it’s only going to get busier in the lead up to Christmas and New Years.
I’m here to tell you that there is an easy way to keep your online marketing chugging along over the Christmas period – so you have time to get your Christmas shopping under control.
The answer? Scheduling.
Scheduling is an email marketer’s best friend during those busy periods of the year. You can easily queue up your campaigns, then set and forget while you busy yourself with relaxing and overeating at the family Christmas feast.
Here are just a few ideas of how you can schedule your emails and SMS over the busy Christmas period to free up your precious time.
1. Save your customers from busy Boxing Day sales
I don’t know about you, but I can’t stand Boxing Day sales. It’s always crowded, trying to get a car park is near-impossible and people are willing to wrestle bargains out of your hands.
You can easily spare your customers the inconvenience by sending them a scheduled message on the eve before Boxing Day, reminding them to shop online and skip the crowds.
Let them know they can get their Boxing Day shopping done online with you, with a nice discount and from the comfort of their own home.
Don’t have an online store? That’s okay too! Let your customers know that their Boxing Day offer is valid until mid-January, so they don’t have to compete with the hustle and bustle of Boxing Day shoppers.
2. Give your customers useful information
Do you have special trading hours over Christmas and New Years? Maybe you close for a couple of weeks to give your staff (and yourself) a well-earned break?
You can let your customers know your Christmas trading hours using a scheduled email or SMS.
3. Get a jump-start on the New Year
Even well into January, with lots of people still on holidays, it might still be quite busy for you. Or you might be returning from holidays and getting back into the swing of things.
That’s why it’s a good idea to schedule your newsletters and customer communications in advance.
If you know what you want to send to your customers in January (maybe some New Year’s promotions), you can easily queue up your emails so you don’t have to worry about manually managing your email marketing while you’re busy.
Feeling inspired and ready to engage your customers? Check out our new templates and stock images to help you get started.