A guide to healthy email marketingchecklists

There comes a time when your emails just aren’t going as great as they used to. They look tired and reports are showing a decline in open rates, fewer clicks and subscribers are dropping like flies. Whilst we don’t have all the answers, we can help point you in the right direction with this email marketing health check. The health check is broken down into 4 key areas of your email marketing:

database growth checklistDatabase growth

To be successful in business you need to constantly focus energy on growing your databases. Particularly when
you consider that on average between 20 – 30% of database contacts will churn away after 12 months.

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Database management checklistDatabase management

Maintaining a clean database has many benefits to your business. Ensuring you have up-to-date, relevant information
on subscribers allows you to create segments within your database and target content accordingly.

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Email content & design checklistEmail content & design

Content and design are two of the most important elements of email marketing. They work together to capture the
reader’s attention and communicate your message.

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Processes & practices checklistsProcesses & practices

Effective email marketing is so much more than creating and sending a pretty email. There’s a lot of ‘behind the
scenes’ work that goes into every email message, including things like planning, testing, tracking and analysing.

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