Open Rates

Unique Open RatesUnique Open Rates

Measures the first time an email is opened by a recipient as a percentage of the total number of emails sent.

Unique Open Rates by send volumeUnique Open Rates by Send Volume

Looks at the unique open rates in relation to send volumes. This shows the differences in open rates for sends to smaller databases as opposed to larger databases.

Unique Open Rates by IndustryUnique Open Rates by Industry

Average open rates of key industry sectors and how these rates have changed since the previous metrics report.