| Measurement | Jan-June 2010 |
Jul-Dec 2010 |
Jan-June 2011 |
Jul-Dec 2011 |
| Overall Open Rate | 23.48% | 22.34% | 22.47 | 21.83 |
|---|---|---|---|---|
| Open Rate By Send Volume | 5-499: 34.24% 500-999: 30.30% 1,000+: 22.98% |
5-499: 34.27% 500-999: 30.56% 1,000+: 21.73% |
5-499: 34.34% 500-999: 30.24% 1,000-4,999: 23.62% 5,000-9,999: 23.10% 10,000+: 20.96% |
5-499: 33.17% 500-999: 29.99% 1,000-4,999: 24.07% 5,000-9,999: 24.44% 10,000+: 19.76% |
| Top 3 Industries with Highest | Mining/Oil/Gas Legal Govt./Defence |
Mining/Oil/Gas Govt./Defence Transport/ Logistics |
Legal Govt./Defence Mining/Oil/Gas |
Legal Govt./Defence Mining/Oil/Gas |
| Overall Click Through Rate | 4.77% | 4.67% | 4.57% | 4.22% |
| Click Through Rate By Send Volume | 5-499: 8.54% 500-999: 7.70% 1,000+: 4.59% |
5-499: 8.26% 500-999: 6.60% 1,000+: 4.51% |
5-499: 8.12% 500-999: 6.71% 1,000-4,999: 4.10% 5,000-9,999: 4.28% 10,000+: 4.50% |
5-499: 7.31% 500-999: 6.36% 1,000-4,999: 4.00% 5,000-9,999: 4.12% 10,000+: 4.07% |
| Top 3 Industries with Highest Click Through Rates | Call Centre/Cust Serv Mining/Oil/Gas Govt./Defence |
Transport/ Logistics Call Centre/Cust Serv Govt./Defence |
Mining/Oil/Gas Education Govt./Defence |
Mining/Oil/Gas Education Govt./Defence |
| Click Through Rate Relative to Open Rates | 20.34% | 20.92% | 20.33% | 19.35% |
| Overall Bounce Rates | 5.75% | 5.77% | 5.51% | 5.45% |
| Bounce Rates by Send Volume | 5-499: 6.10% 500-999: 6.19% 1,000+: 5.73% |
5-499: 5.89% 500-999: 6.19% 1,000+: 5.75% |
5-499: 5.91% 500-999: 5.89% 1,000-4,999: 5.60% 5,000-9,999: 6.29% 10,000+: 5.28% |
5-499: 5.28% 500-999: 5.90% 1,000-4,999: 5.70% 5,000-9,999: 6.04% 10,000+: 5.26% |
| 3 Industries with Lowest Bounce Rates | Accounting Call Centre/Cust Serv Legal |
Administration Call Centre/Cust Serv Transport/ Logistics |
Call Centre/Cust Serv Legal Retail |
Trades and Services Engineering Administration |
| Most Popular Day for Email Sends | Thursday | Thursday | Thursday | Thursday |
