Click Through Rates

Unique Click Through RatesUnique Click Through Rates (CTR)

Measures the first time a link is clicked by a recipient as a percentage of the total number of emails sent.

Unique Click Through Rates by Send VolumeUnique CTR's by Send Volume

Looks at the unique click through rates in relation to send volumes. This shows the differences in click rates for sends to smaller databases as opposed to larger databases.

Unique Click Through Rates by IndustryUnique CTR's by Industry

Average unique click through rates of key industry sectors and how much has changed since the previous metrics report.

Unique Click Through Rates Relative to OpensCTR's Relative to Open Rate

Measures the CTR as a percentage of the total number of unique opened emails.