Browser - The software you're currently using to read this Glossary of Terms. The two main browsers for viewing web sites are Microsoft's Internet Explorer and Netscape.

Browser Detection - The ability for a software program to detect what type of browser a user may be viewing your email or web site in.

Buffering - The initial time you wait, and any interruption to a streamed video. During the buffering period, the server is sending you just enough information to be able to start playing, or restart the video you're viewing.

Conversion Rate - The number of recipients that actually go on to make a purchase from a marketing activity.

CTR or Click Through Rate - The total number of click throughs to a web site or another online page, or, the total number of unique recipients who clicked through to your website or another online page.

Domain Name - The internet address of your web site. Eg our domain name is www.vision6.com.au. If you want a web site you first need to register a domain name. There are certain rules associated with registering domain names and the costs also vary.

Email Client - The software that you send and receive your emails through - if you're a Microsoft user you'd most likely be using Outlook Express or Outlook.

Form Field - The actual box you type into when filling out one of those online forms - such as the one on our enquiries page.

Hosting - The place where your web site resides. It is different to an ISP (although they usually offer this service as well) and a monthly fee is also charged for this service.

HTML or Hypertext Mark-up Language - HTML forms the basis of most web sites that you view. This web site predominately uses HTML to convert simple text and images into something that is readable within a web browser.

ISP or Internet Service Provider - The company that provides you with the ability to connect to the internet. Depending on your ISP, you normally pay a monthly fee to have access to the internet.

Open Rate - The number of recipients who actually opened your email. Remember Open Rate does not equal Readership.

Packet - A piece of information that usually belongs to many other pieces of information that make up a complete file - such as a video.

ROI or Return On Investment - A dollar value generally as the end result from an investment in a business transaction. For the email marketers out there, it is the total dollar conversion rate divided by the amount invested in a campaign.

Stream - This term is usually associated with streaming videos. In most cases you are not able to save a streamed video to your local hard drive. Essentially, packets of information are sent on request to your computer in a loop. You will normally wait a short period for the video to start playing (See 'Buffering'). Once started, depending on your connection speed and other variables, the video should play with little interruption.

User - Anyone who visits, uses or otherwise has involvement with your website or software. It is also the most common term used by programmers and project managers when documenting websites and software applications.

Video Tour - An online video that is usually either a download or a stream.