Taking care of school
training business
How a registered training organisation has become the prime mover in the field it now dominates surely has lessons for other RTOs.
But there are no marketing secrets behind the success of My Other Mum Childcare of Woree in Cairns, which partners with schools to offer school-based childcare training.
My Other Mum Childcare first started working with schools in 2004 and now works with 60 public and private secondary schools, from Thursday Island to Emerald and the Gold Coast. The company does not in fact own or run childcare centres and is solely a training organisation.
“It is really all down to word of mouth, basically,” says chief executive Dianne Payne. “We fax off a promotional letter to schools at the start of the school year, but I can’t recall it doing us any good.”
The credentials of the company, which helped pioneer school-based childcare training four years ago, were burnished recently with its success in the 2008 Queensland Training Awards’ VET in schools category, the Skilling for the Future Award.
For year 11 and 12 students currently taking up the opportunity to gain a Certificate III in Children’s Services, a job after graduation has never been more likely considering present industry skill shortages.
The recent announcement by the Queensland Government to create an additional 240 kindergarten services by 2014 as part of its Toward Q2 strategy will further increase demand for workers in the childcare industry.
Through My Other Mum Childcare, the 1950 students now enrolled at schools across the state enjoy a program that is particularly flexible and offers well established support mechanisms. Students can combine it with OP subjects; work placements are arranged at times to suit them; and a degree of self-paced learning is possible using the trainer’s inter-active website.
Ms Payne says the support given schools has been key to the program’s success, along with mutually beneficial relationships with childcare operators.
Teachers have the support of experienced company mentors. The RTO monitors the program and conducts mandatory moderation sessions twice a year which also offer professional development opportunities. Schools are encouraged to contribute to all aspects of the program including goals, tasks and systems.
This collaborative approach extends to childcare operators who provide job placements.
Operators must be flexible in fitting in with students’ availability and are required to provide both written and verbal feedback on their skills development.
Ms Payne says the program also generates strong community support in smaller towns. For example, at Dysart the program is funded by a BMA Coal subsidiary and the community is “dedicated” in helping students achieve a qualification, according to high school principal David Friis. They gain jobs “all over the central highlands”.
In congratulating My Other Mum Childcare on its success in the Queensland Training Awards, Education and Training Minister Rod Welford said the company exemplified skilling excellence.