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The e-messaging pulse #33

e-messaging pulseThis week: Purchased lists – is the reward worth the risk? 25 clever ways to grow your list and 5 genius examples of QR codes in Marketing and B2B email deliverability.

Purchased lists – is the reward worth the risk to your reputation? - ACMA
If you’re looking to expand your business, the lure of a purchased marketing list or database as a source of potential customers may be too great to ignore. But before you use one, let’s look at the risks.

25 Clever Ways to Grow Your Email Marketing List – HubSpot
If you’re not working on growing your email list already (or you’ve run out of creative ideas to do so), here are 25 simple ways to build up that email list.

5 Genius Examples of QR Codes in Marketing – KISS Metrics
Still having a hard time wrapping your head around QR codes? Here are some innovative and unique ways companies are using QR codes to boost their brand awareness in the process.

B2B Email Deliverability: 11% of B2B email is classified as spam, these 6 tactics will help – Marketing Sherpa
Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more.

Have you read anything from the realm of e-messaging that you’d like to share?

MattPosted by:
Matthew Johnson
EDM Specialist

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