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The e-messaging pulse #32

e-messaging pulseThis week: why your subscribers don’t respond, the challenges of email delivery, 5 steps to using video with email and find out how big the internet is.

7 reasons why your subscribers don’t respond to your email campaigns – Be Relevant! Email Marketing Blog
Great presentation by email guru Tamara Gielen fresh from eCircle’s Connect Europe 2012 event.

Delivery challenges increasing – Word to the Wise
Return Path published their most recent Global Deliverability recently, this report showed that inbox placement of mail has decreased 6% in the second half of 2011. This decrease is the largest decrease Return Path has seen in their years of doing the report.

Stars of the Inbox: 5 Steps to Better Email Engagement with Video – Business2Community
While you shouldn’t send embedded video in email, but you can send highly compelling images that link to your video. Here are 5 steps you can take to make email and rich content work together.

How big is the internet? – GetElastic some fun
A fun infograhphic that will show you how amazingly humongous the internet is!

Have you read anything from the realm of e-messaging that you’d like to share?

MattPosted by:
Matthew Johnson
EDM Specialist

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